The By Malene Birger collection is a tribute to genuine, long-lasting relationships. It urges people to embrace what is important to them in life, and to revel in the joy awoken by friends, family, work, art and music.

The relationship is a visual story depicting the rich fabrics of the BY MALENE BIRGER universe. Rooted in the importance of the relationship to the company’s own creative and dedicated employees, it embodies the deep emotional foundation from which the brand arises, the relationship represents the season look – a relaxed elegance worn with a comfortable and sincere honesty.

For Ms. Birger the collection is a revival of a period that felt genuine – a fond recollection of the late ’70′s and early 80′s when the bohemian style was replaced by sophisticated sensuality, this transformation is expressed as a new defiant luxury redefining basic styles in startling ways. This Autumn the track suit could be the new suit. The knit wear could be the new coat, and the shirt the new t-shirt.

The mood is authentic and full of contrasts: the cozy comfort of home opposite the harsh winter landscape, the strong mix of leather, fur, tweed and knit recalling memories from lost times.

Ms. Birger’s personal approach to the relationship is symbolized in the eyes. In them you see true feelings, and through them you experience life. The eyes reflect the soul and reveal ones true character. They are evidenced in the collection as graphic prints made by Ms. Birger herself.